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No STRATEGY -

No RESULTS!

"The fundamental difference between a thriving business and a suffering SME: optimised processes and proper strategies!"

Successful leaders know: to make the right moves at the right time, requires a tailored strategy and efficient processes.


However, to achieve this demands SKILLS, EXPERIENCE and TIME - ressources which are accessible on demand and for the fraction of an internal senior leader's cost: through Know the Basics Consulting
 

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Backed by 20+ years of international experience in commercial strategy, leadership, and go-to-market execution— delivering triple-digit growth, securing over €14M in Amazon EU sales, building SaaS strategic partnerships targeting €8M+ in ARR, and scaling both physical retail and e-commerce operations.​​​​​​​​​​​

With an Agile mindset and spanning B2B, B2C, and B2B2C across multiple channels and industries, these are the services on offer:

  • ​​Sales & Business Strategy

  • ​​Go-to-Market Plan

  • Sales Processes & Funnel Optimization

  • Strategic Partnerships & International Development

  • Amazon Growth Consulting

  • AI & Automation Implementation

  • Leadership & Agile Coaching​​​​​​​​​

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Explore the path that best fits your needs:

Need More?

Modern multicolour background for Leadership and Sales Strategy Consulting - GTM, Amazon, Sales funnel, Marketing

Why 'Know The Basics'?

 

It underscores my belief in the power of foundational strategies and principles to drive impactful results.
And don't be fooled—'basics' doesn't mean elementary or limited; it implies core principles and advanced tactics that are proven to deliver, scale, and iterate effectively.

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Disclaimer: This platform is independently developed and curated by myself. It reflects ongoing insights drawn from years of experience, research, and collaboration with peers. As a living project, it evolves continuously with new ideas, approaches, and strategic refinements. While every effort is made to provide value, some content may not align with every reader’s expectations. I encourage you to explore freely, use the search bar to navigate topics of interest, and share any feedback or suggestions directly via email.

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